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Research papers

The new norm for understanding retail behaviour of mobile-centric consumers

The marketing buzz about mobile-first is driven by the change mobile devices created with consumers, disrupting the rules of engagement. Marketers are challenged with testing new tactics & finding new ways to engage consumers. Large data sets...

Catalogue: Congress 2016: #WOW
Authors: Maria Domoslawska, Alistair Goodman
Company: Research Now SSI
September 22, 2016
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Citation

Domoslawska and Goodman (2016a, September 22). The new norm for understanding retail behaviour of mobile-centric consumers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-new-norm-for-understanding-retail-behaviour-of-mobile-centric-consumers-8891


Videos

The new norm for understanding retail behaviour of mobile-centric consumers

The marketing buzz about mobile-first is driven by the change mobile devices created with consumers, disrupting the rules of engagement. Marketers are challenged with testing new tactics & finding new ways to engage consumers. Large data sets become...

Catalogue: Congress 2016: #WOW
Authors: Alistair Goodman, Maria Domoslawska
June 15, 2016
×

Citation

Goodman and Domoslawska (2016a, June 15). The new norm for understanding retail behaviour of mobile-centric consumers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-new-norm-for-understanding-retail-behaviour-of-mobile-centric-consumers


Research papers

Tracking the footprint of the digital consumer

The explosion of new technology not only created new paradigm in the way we communicate, but has also altered our lifestyles and opened up a lot of new possibilities to those of us who would have never dreamed of traveling to places or buying things...

Catalogue: Congress 2014: What Inspires?
Authors: Maria Domoslawska, Heather Dougherty, Mark Canada
September 10, 2014
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Citation

Domoslawska, Dougherty and Canada (2014a, September 10). Tracking the footprint of the digital consumer. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/tracking-the-footprint-of-the-digital-consumer-8355


Videos

Tracking the footprint of the digital consumer

The explosion of new technology not only created new paradigm in the way we communicate, but has also altered our lifestyles and opened up a lot of new possibilities to those of us who would have never dreamed of traveling to places or buying things...

Catalogue: Congress 2014: What Inspires?
Authors: Heather Dougherty, Maria Domoslawska
June 15, 2014
×

Citation

Dougherty and Domoslawska (2014a, June 15). Tracking the footprint of the digital consumer. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/tracking-the-footprint-of-the-digital-consumer


Research papers

A 4-dimensional view of the digitally engaged consumer

The evolution of technology has fundamentally shifted the position of the consumer. It's no longer about marketers talking at customers, but rather about customers choosing how and when to engage with brands. Today's consumer is empowered by...

Catalogue: Congress 2013: Think Big
Authors: Maria Domoslawska, Heather Dougherty
September 26, 2013
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Citation

Domoslawska and Dougherty (2013a, September 26). A 4-dimensional view of the digitally engaged consumer. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-4-dimensional-view-of-the-digitally-engaged-consumer-8052


Videos

A 4-dimensional view of the digitally engaged consumer

The evolution of technology has fundamentally shifted the position of the consumer. It’s no longer about marketers talking at customers, but rather about customers choosing how and when to engage with brands. Today’s consumer is empowered...

Catalogue: Congress 2013: Think Big
Authors: Maria Domoslawska, Heather Dougherty
June 15, 2013
×

Citation

Domoslawska and Dougherty (2013a, June 15). A 4-dimensional view of the digitally engaged consumer. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-4-dimensional-view-of-the-digitally-engaged-consumer